Tag Archives: Facebook

THE FOUR: THE HIDDEN DNA OF AMAZON, APPLE, FACEBOOK AND GOOGLE by Scott Galloway

When The Four by Scott Galloway came out last year, I knew I wanted to read it. I work in technology, so this book about Amazon, Apple, Facebook and Google was right up my alley. The company I work for, Homesnap, works closely with Facebook, Google and Apple, and Amazon is, of course, Amazon, so I was interested to hear what Galloway, an NYU business school professor, had to say.

The Four goes through each of the Four Horsemen, as he calls them, analyzing how they got so big and powerful, their respective strengths and weaknesses, and what they have in common. He also explains how they are both dependent on and competitive with each other:

Google signaled the end of the brand era… hurting Apple, who also finds itself competing with Amazon in music and film. Amazon is Google’s largest customer, but it’s also threatening Google in search[]. Apple and Amazon are running, full speed, into each other in front of us, on our TV screens and phones, as Google fights Apple to be the operating system of the product that defines our age, the smartphone.

Galloway explains why the Four Horsemen have so quickly outperformed the traditional brands and companies – across many sectors – that were the bedrock of the American economy for decades before Facebook came along. He also identifies the few companies with the potential – but not necessarily the likelihood – of becoming the Fifth Horseman. (Think Uber, Tesla, Microsoft, Walmart).

Even though The Four came out recently – October 2017 – it already feels somewhat outdated. Things have changed for Facebook, for sure, in the intervening months, and Amazon seems to have gained strength in a number of areas even in that short time. (Galloway updates The Four in this 2017 video; I’d like to know what he’d say today.) Amazon really emerges as the company to fear here. Trying to beat them is futile.

If you’re an intense b-school type who lives and dies by numbers, this book might be too light for you. If you like funny, slightly irreverent books about business and technology, this one is for you! I really enjoyed it and learned a lot in the process. If you’re interested in working for one of the Horsemen, then this is required reading.

I listened to The Four on audio. The format – short subsections – lends itself well to audio and I had no trouble staying focused. The narrator, Jonathan Todd Ross, was funny and engaging, faithful to Galloway’s tone throughout the book. If you like audio non-fiction, this is a good one to add to your player.

2016 Summer Reading List

Thanks to the many Facebook friends who provided suggestions for the 2016 crowdsourced Summer Reading List! I asked for recommendations of books you’ve recently loved –  and you didn’t disappoint.

Here is the list. I’ve put ** next to those that were recommended by more than one person. When it’s a book I’ve read too, I’ve included a link to my EDIWTB review. Happy reading!

**A Little Life by Hanya Yanagihara (several votes). This has been on my TBR list for a long time.

**China Rich Girlfriend by Kevin Kwan

Reliance, Illinois by Mary Volmer

My Name Is Lucy Barton by Elizabeth Strout (reviewed here)

Three Martini Lunch by Suzanne Rindell

**Fates And Furies by Lauren Groff (reviewed here)

Purity by Jonathan Franzen

The Forgiven by Lawrence Osborne

The After Party by Anton Disclafani (reviewed here)

The Man I Love by Suanne Laqueur

THE+NEST+by+Cynthia+D'Aprix+SweeneyThe Weekenders by Mary Kay Andrews

You Will Know Me by Megan Abbott

**The Nest by Cynthia D’Aprix Sweeney

Jane Steele by Lyndsay Faye

Barkskins by Annie Proulx

The Corrections by Jonathan Franzen

A Constellation Of Vital Phenomena by Anthony Marra

**Tuesday Nights In 1980 by Molly Prentiss

The Secrets Of Flight by Maggie Leffler

Undercover by Cat Gardiner

This Is the Story of You by Beth Kephart

**Some Luck, Early Warning and Golden Age by Jane Smiley (reviewed here, here and here)

Ty Cobb: A Terrible Beauty by Charles Leerhsen

The Sudden Appearance Of Hope by Claire North

Valiant Ambition by Nathaniel Philbrick

Heat And Light by Jennifer Haigh

Under The Influence by Joyce Maynard (reviewed here)

**All The Light We Cannot See by Anthony Doerr  (I really can’t believe I haven’t read this yet)

The Rosie Project by Graeme Simsion (reviewed here)

**When Breath Becomes Air by Paul Kalanithi

The Sympathizerows_13923264503861 by Viet Thanh Nguyen

Secrets Of Midwives by Sally Hepworth

Thursday 1:17PM by Mike Landweber

**Eligible by Curtis Sittenfeld (reviewed here)

City On Fire by Garth Risk Hallberg

Ready Player One by Ernest Cline

The Good Luck Of Right Now by Matthew Quick

Luckiest Girl Alive by Jessica Knoll

In Other Words by Jhumpa Lahiri

**Between The World And Me by Ta-Nehisi Coates

The Turner House by Angela Flournoy

The Nightingale by Kristin Hannah

**Sweetbitter by Stephanie Danler

A Doubter’s Almanac by Ethan Canin

American Housewife by Helen Ellis (reviewed here)

Broad Influence: How Women Are Changing The Way America Works by Jay Newton-Small

Dear Mr. You by Mary Louise-Parker

The Paris Architect by Charles Belfoure

First Wives by Kate 9780525953005_custom-1a7b1faa66fe002fff8a3604f6c0f3534d546b1c-s200-c85Anderson Brower

The Lavender Garden by Lucinda Riley

At The Edge Of The Orchard by Tracy Chevalier

Secrets of a Charmed Life by Susan Meissner

Ice Cream Queen Of Orchard Street by Susan Jane Gilman

H Is For Hawk by Helen Macdonald

**Station Eleven by Emily St. John Mandel (reviewed here)

The First Fifteen Lives Of Harry August

It’s What I Do: A Photographer’s Life Of Love And War by Lynsey Addario

The Secret Chord by Geraldine Brooks

Disrupted: My Misadventure In The Start-Up Bubble by Dan Lyons

Special Topics In Calamity Physics by Marisha Pessl

Homegoing by Yaa Gaasi (I am reading this now)

My Brilliant Friend by Elena Ferrante

City of Thieves by David Benioff (reviewed here)cityofthieves.final.indd

Kingkiller series by Patrick Rothfuss

Out Of Time series by Beth Flynn

The Lotus Eaters by Tatjana Soli

A Fine Balance by Mistry Rohinton

Girl On The Train by Paula Hawkins

The Versions of Us by Laura Barnett

Dreamland: The True Tale Of America’s Opiate Epidemic by Sam Quinones

In The Kingdom Of Ice: The Grand And Terrible Polar Voyage Of The USS Jeannette by Hampton Sides

League of Denial: The NFL, Concussions, And The Battle For Truth by Mark Fainaru-Wada and Steve Fainaru

Nothing To Envy: Ordinary Lives In North Korea by Barbara Demick

Love Her, Love Her Not: The Hillary Paradox by Joanne Bamberger

S by Doug Dorst

Us by David Nicholls

Finding The Dragon Lady – The Mystery Of Vietnam’s Madame Nhu by Monique Brinson Demery

Seveneves by Neal Stephenson

Lilac Girls by Martha Hall Kelly

Thanks again for all the recommendations!